Jake Hook, BACP

Jake Hook is a counsellor who helps people facing sexual health and intimacy concerns, relationship strain, anxiety and life changes. He works with people who are questioning identity, exploring sexuality, or dealing with shame, trauma and addiction. Jake keeps the first sessions simple and focused on what matters to the person who turns up to the room. He uses a relational, human-centred style that aims to make talking about difficult topics easier. Conversations look at current coping strategies and the deeper patterns behind them. That might mean tracing attachment habits, discussing past hurts, or naming how cultural scripts shape desire and behaviour. Jake trained at CPPD London on a BACP-accredited Advanced Diploma in Integrative Humanistic Counselling, and he is a member of the British Association for Counselling and Psychotherapy (BACP). He also volunteered for over five years with the LGBTQ+ helpline Switchboard and has worked with charities supporting young people. His sessions balance practical coping tools with slower exploration of why problems started. He offers space to address sexual dysfunction, kink and alternative sex culture, gender dysphoria, HIV and sexual trauma alongside anxiety, eating concerns, bipolar and addiction. Jake works at a pace chosen with each person. He takes regular supervision and completes ongoing professional development. If someone is unsure what to expect, Jake encourages an initial conversation to see if his way of working feels like a good fit.

How Jake’s approaches work in online therapy

Jake blends Client-Centred, Existential and Psychodynamic ideas into a straightforward way of working. Client-Centred Therapy focuses on listening and reflecting so the person feels heard and able to find their own answers; it helps with decisions, self-worth and relationship concerns. Existential Therapy looks at meaning, choice and responsibility; it can help people facing life changes, midlife questions or feelings of emptiness. Psychodynamic Therapy pays attention to patterns from earlier relationships and how these repeat now, which can be useful for attachment issues and recurring relationship problems. Finding the right approach is part of the work. The therapist will discuss options and try different ways of working until the person and counsellor agree on a comfortable pace and style. This is a collaborative process guided by the client's needs and goals. Practical benefits of working online with a therapist include fitting sessions more easily into a busy week and reducing travel time. Online work can make it simpler to have shorter check-ins or to choose whether to be on camera, depending on what works best for the session. Because the original biography does not specify session formats, please confirm the exact options available before booking so you can plan what suits your routine.